Our Story & Who We Are

We started where most sellers start: private label and reselling on Amazon, with marketplace agencies handling the parts we did not have the bandwidth for. It did not take long to notice the asymmetry.

The agencies charged a retainer plus commission on revenue. Our capital bought the stock. Our balance sheet carried the risk. Their invoice arrived either way. When a customer sent an order back, the commission on that order stayed with them. Good month, bad month, profit, loss: none of it changed what we paid. They had no skin in the game, and no reason to want any.

At first we assumed we had simply chosen the wrong partner. Then we looked properly at the market and found the same contract everywhere. Revenue-based fees. Retainers. Billable hours. Zero capital at risk. This was not one bad agency. This was the industry standard, and there was almost nothing else on offer.

There was something else we kept running into. Ask a billable-hours business to solve a hard problem and you will often hear why it cannot be done, why it is too risky, why it might even be illegal. Our answer was always the same: fine, then propose the alternative. It rarely came. When a business is paid for time rather than results, caution pays and speed does not. The incentive works beautifully. Just not for the client.

So we made a decision that sounded slightly mad at the time. We would learn everything the agencies did, and then do it ourselves, properly. Not as a side project, but as the whole business. We became our own first customer, and we built for the operator we had been looking for and could not find.

We put our own money in. We buy inventory outright. The stock risk is ours, not yours. If the product does not sell, we wear it. That single fact changes every decision we make, because it is our capital sitting in that warehouse.

We are paid on outcomes, not activity. No retainers, no revenue commissions, no charging you for returns. If you do not win, we do not win. That is not a slogan, it is our P&L.

You keep control of your brand. We are not asking for exclusivity you have not agreed to, and we are not a channel you cannot see into. Pricing floors, MAP policy, listing content, marketplace scope, and territories are set with you and written into the agreement before the first purchase order. Our interest in protecting your price and your content is the same as yours, because we own the inventory sitting behind it.

You talk to the person who owns the result. No chain of account managers, no relay of briefs through three inboxes. Direct access to the people accountable for the number.

We think in years and decades, not in whatever we can extract before the next quarter closes. We are not looking for accounts. We are looking for partners who want to be genuinely, durably bigger in Europe than they are today, and who would rather have someone beside them with capital on the line than someone above them with an invoice.